The Most Exciting Eventat NRF 2027
January 11, 2027
8:30 PM
The Cutting Room
44 E 32nd St, New York
♪♫♬♩♩♫♪♫♬♩♩♫♪♫♬♩♩♫
16th Annual
Rock & Roll Underground
Incisiv’s Rock & Roll Underground is the most dynamic & unique experience of NRF Week! Bands comprised of retail industry execs prove year in and out that retail rocks!
Pre-Event
Create excitement and buzz with attendees
- Incisiv will create 3 bands from its top-tier industry musician network to perform on Monday, January 11, 2027.
- Create excitement in the industry by promoting the fact that peers from the retail industry will be performing in a live event experience that truly stands out.
- Know real-time who is registered (average 500+).
During the Event
Interact with enthusiastic attendees and differentiate your brand
- Create memorable experiences and lasting relationships.
- Access key prospects and leverage the event to provide a unique entertainment experience.
- Help attendees cap off an exciting day of content with a unique event that builds a sense of community and purpose.
- Give your executives an interaction point with customers and partners on site.
Post-Event
Leverage the impact for follow up discussions and continued buzz
- Know in real time all who pre-registered and attended — easy follow up with opportunities to continue the discussion.
- Use event giveaways as another touch point to engage.
- Event footage and social posts provide a wealth of material to extend the life of your NRF marketing.
- Extensive press coverage providing tens of thousands of dollars in PR.
Sponsor
Benefits
Amplify Your Impact
Full Turnkey Production
- Venue and platform management
- Band recruitment + assembly
- Band management
- Pre-show promotional graphics
- Show graphics
- Event MC + Flow
- Landing page design / production.
- Management of attendee list
- Design & production of show t-shirts
Experience
- Dedicated VIP section for Execs in the upper tier of venue
- Inclusion of company executives in giveaways and addresses from the stage.
- Official Drink of the Show with Distribution of Product and inclusion in marquis cocktail
- Up to Twenty-five (25) attendees
- Management of:
- Social channels + show social media
- Giveaways
Marketing
- Full marketing package including:
- Incisiv will target invites to key targets and prospects
- Premier exclusive branding above the Logo and on event registration page and all on-site signage
- Branding on event tickets provided for pre-event distribution
- Promotional copy
- Email/Social Media templates
- Post event sizzle video
- Logo on Event T-Shirts